Online marketing has undergone a drastic redesign in the past few years especially in Africa. In Nigeria a lot of companies are now hiring influencers to help them market their products and services
With the rise of content creations, search engine optimization (SEO), pay-per-click advertising, and even email marketing, there is a lot to get your head around if you want to improve your company’s online presence.
However, one area that has changed business marketing in ways that many people couldn’t imagine is social media. If you are looking to begin marketing your business and service online, you need to invest in the social media side of the endeavor but it is important to have a website if you don't own one!
Here, the key areas of social media marketing will be deployed so you can assess the best move for your company as you review your online marketing strategies and generate incomes!
Analytics!
One thing you need to consider when looking to invest in content marketing is analytics. Which advert did the best? Which website blog got the most traffic? Do you just pay web owners or influencers money to place your advert without going through their website or social media account to know if they have genie traffic or not?
In recent times, companies and marketing teams have used social media analytics to get a better insight into website users' behavior and tracking overall engagement.
Short Form Video
As the most shared form of media online, it should come as no surprise that videos have changed the face of content marketing. TikTok and Instagram reels, and Facebook videos continue to be shared more than any other content online, meaning that if you want your business to get noticed online, the best way to do so is by sharing short-form videos. Of course, for short-form videos to be successful, they need to be engaging and professional, so it is worth looking into getting the help of a marketing team.
Live Streaming
Following on from short-form video marketing comes live streaming. This enables businesses to connect with their customers and followers in real time and can be used as a product/service reveal or as a Q&A segment. You could even use it to give followers a behind-the-scenes look at your company!
Again, for this to work, you need to have a clear idea in mind of how it can attract customers and more business, so it is best to work with (you guessed it!) a marketing team to get the best results!
Customer Engagement
Last, but certainly not least, customer engagement has been changed drastically due to social media, as has content marketing. Nowadays, SEO experts will advise all online businesses to have a social media account and use it regularly to engage with customers. This differs slightly from streaming, as social media allows businesses (or representatives) to answer questions directly or provide feedback. This kind of social media engagement boosts SEO rankings and helps all businesses to engage in a more up-front level of customer service. It can be a lot of work to manage a social media account, so it is best to look for the help of a content marketing team to manage this for you.
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